PRIVACY POLICY
Last updated April 2025
Thank you for being part of the AB Plus USA, Ltd community, operating as The Pastel Shop ("The Pastel Shop / ANA BEAUTY," "we," "us," or "our"). Your privacy is important to us, and we are committed to protecting your personal information. If you have any questions or concerns about this privacy notice or our data practices, please contact us at abpluswins@gmail.com.
When you visit our website, www.thepastelshopusa.com (the "Website"), or use any of our services (collectively, the "Services"), you trust us with your personal information, and we take that responsibility seriously. This privacy notice explains what information we collect, how we use it, and what rights you have regarding your data. We encourage you to read it carefully. If you do not agree with any part of this notice, please discontinue use of our Services immediately.
This privacy notice applies to all information collected through our Website, as well as any related services, sales, marketing, or events.
We appreciate your trust in us and encourage you to review this notice to understand how we handle your information.
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Information You Provide
We collect personal information you voluntarily provide when you register, express interest in our products or services, participate in activities on our Website, or contact us. This may include:Personal Details: Name, phone number, email, mailing and billing addresses, and contact preferences.
Payment Data: Payment details required for transactions, such as credit card numbers and security codes (processed by [payment provider], whose privacy policy can be found here: [link]).
Social Media Logins: If you register using social media accounts (e.g., Facebook, Twitter), we collect relevant data as outlined in the “How We Handle Social Logins” section.
All personal information must be accurate and updated as needed.
Information Collected Automatically
When you visit our Website, we collect non-identifiable data for security, analytics, and functionality, including:Log & Usage Data: IP address, browser type, device information, site interactions, and error reports.
Device Data: Information about your computer, phone, or tablet, such as OS, location, and network details.
Location Data: Approximate or precise location based on your device settings. You can disable location tracking, though some services may be affected.
We also use cookies and similar technologies to enhance your experience.
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In Short: We process your data based on business needs, contract fulfillment, legal compliance, and your consent.
We use the information collected via our Website for:
Account Management: Facilitate account creation, logins (including third-party logins), and user-to-user communication.
Customer Interaction: Post testimonials (with consent), request feedback, respond to inquiries, and provide support.
Service & Order Fulfillment: Manage user accounts, process orders, payments, returns, and service requests.
Security & Compliance: Protect our Website, prevent fraud, enforce terms, respond to legal requests, and comply with regulations.
Communication: Send administrative updates, promotional emails (opt-out available), and targeted advertising.
Marketing & Analytics: Deliver personalized ads, evaluate trends, improve services, and measure campaign effectiveness.
Competitions & Promotions: Administer giveaways when you choose to participate.
We may store anonymized data for analytics but will not use personal data without your consent.
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In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.
We may process or share your data that we hold based on the following legal basis:
Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
More specifically, we may need to process your data or share your personal information in the following situations:
Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us.
Business Partners. We may share your information with our business partners to offer you certain products, services or promotions.
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In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.
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In Short: If you register or log in using a social media account, we may access certain information about you.
Our Website allows you to sign in using third-party social media accounts (such as Facebook or Twitter). When you do, we receive certain profile details from your social media provider, including your name, email, profile picture, and any other public information. The exact data shared depends on your privacy settings with the provider.
We use this information only as described in this privacy notice or as otherwise stated on our Website. However, we do not control how social media platforms collect, use, or share your data. To manage your privacy settings, please review their respective privacy policies.
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In Short: Your information may be transferred, stored, and processed outside your country.
Our servers and third-party partners may be located in different countries. If you access our Website from outside these regions, your data may be transferred internationally.
For European Economic Area residents, some countries may not have data protection laws as strict as yours. However, we take all necessary measures to safeguard your information in compliance with this privacy notice and applicable laws.
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In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us to keep your personal information for longer than three (3) months past the termination of the user's account.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
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In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment.
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In Short: You may have rights regarding your personal information, including access, correction, deletion, and objection to processing.
In certain regions, like the European Economic Area, you may have the right to:
Request access, correction, or deletion of your personal data.
Restrict or object to its processing.
Request data portability.
Withdraw consent at any time (without affecting prior lawful processing).
If you believe your data is being processed unlawfully, you can file a complaint with your local data protection authority:
EEA authorities: Click here.
Switzerland authorities: Click here.
For privacy-related inquiries, contact us at abpluswins@gmail.com.
To review, update, or delete your account, email us at abpluswins@gmail.com. Account deletion requests will be processed, but some data may be retained for legal or security reasons.
Cookies & Opt-Outs
Cookies: You can adjust browser settings to block or delete cookies, which may affect Website functionality.
Email Marketing: Unsubscribe using the link in our emails or update preferences in your account settings. Non-marketing communications (e.g., account updates) will still be sent as needed.
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Most browsers and mobile systems offer a Do-Not-Track (DNT) setting to limit online tracking. However, no standard for DNT has been established, so we do not currently respond to these signals. If regulations change, we will update this privacy notice accordingly.
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California Privacy Rights
If you are a California resident, you have rights regarding your personal information under the Shine The Light law and the California Consumer Privacy Act (CCPA).
Shine The Light Law
California residents can request, once per year and free of charge, details about personal information disclosed to third parties for direct marketing purposes. To make a request, contact us at abpluswins@gmail.com.
CCPA Privacy Rights
Under the CCPA, California residents have the right to:
Know & Access: Request details on the personal information we collect, how it’s used, and whether it has been shared or sold in the past 12 months.
Delete: Request the deletion of your personal information, subject to legal exceptions.
Opt-Out of Sale: While we do not sell personal data, you may request to opt out of future sales.
Correct Information: Request updates or corrections to inaccurate personal data.
Limit Use of Sensitive Data: Restrict how your sensitive personal information is used.
Non-Discrimination: Exercising your privacy rights will not affect your access to our services.
How We Collect and Use Data
We have not sold any personal information in the past 12 months. We collect personal data through website interactions, customer service inquiries, and transactions. Details on how we use and share data can be found in our full Privacy Notice.
Exercising Your Rights
To submit a request, email abpluswins@gmail.com. We may need to verify your identity before processing your request. Authorized agents must provide proof of authorization.
For further details, refer to our full Privacy Notice or contact us.
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In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
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If you have questions or comments about this notice, you may email us at abpluswins@gmail.com or by post to:
AB Plus USA, Ltd.
90 Commerce Road Carlstadt, New Jersey 07072
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Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please submit a request form by clicking here. We will respond to your request within 30 days.